Transcription of interviews as a major challenge in the research process

Introduction Ross (2010) defines transcription as the conversion of speech into text. This process is common while analyzing qualitative data and therefore, the nature and the intensity of the process can pose a challenge on data analysis and consequently the research findings.Advertising We will write a custom essay sample on Transcription of interviews as a major challenge in the research process specifically for you for only $16.05 $11/page Learn More This write up will highlight data transcription as a qualitative data analysis challenge through critically analyzing three articles that have dwelt on this subject and, propose possible research approaches that can be used to conduct similar studies. Ross argument on transcription of interviews Ross (2010) in his article titled â€Å"Was that Infinity or Affinity? Applying Insights from Transcription Studies to Qualitative Research Transcription† outlines that over the years many researchers have overlooked the transcription of interviews as a major challenge in the research process. Ross (2010) argues that the findings of a qualitative research that employs interviews as a mode of data collection, is subject to criticism because of the direct influence of the researcher. This is because the researcher plays a critical role while capturing the themes and as a result, misinterpretation of the interviewee insights might occur thus, compromising on the internal validity of the research. To illustrate the problem, Ross (2010) has highlighted the importance of the transcription process in data analysis by providing a comprehensive background on research transcription and translation techniques. He has also mentioned authors who have failed to identify transcription as a major qualitative research challenge. Further, Ross (2010) has used several theories of transcription such as equivalence, Foreignisation and domestication. In addition, Ross (2010) has analysed several interview s with particular emphasis on the different aspects of a conversation in order to emulate the importance of transcription. The use of various examples of verbatim transcriptions and a narration on the practicality of an effective transcription process makes Ross work convincing.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research work highlighting transcription of interviews Rapley’s argument on considerations on analysing interviews With reference to the topic understudy, Rapley John conducted a research that was aimed at highlighting major issues with regards to analysis of interviews. His research work tiled â€Å"The art (fullness) of open-ended interviewing: some considerations on analysing interviews, Rapley (2001) used extracts from interviews to indicate that the end product of the interview process is dependant on the constructive relations between the interviewee and the interv iewer and their understanding of the topic. Further, Rapley (2001) has emphasised on the role of transcription and its significance in ensuring that the findings of the analysis are consistent with the context and circumstances under which a particular interview was generated. Rapley (2001) findings indicate that conversation analysis is an important aspect of the transcription process and as such, for a researcher to arrive at an appropriate transcription process it is important to familiarize themselves with the process through which the interview was conducted and the circumstances surrounding the product of the interview. Further, Rapley’s (2001) findings acknowledge that, to adequately transcribe interviews, the interview process should be viewed as an interaction between the interviewer and the interviewee. He further emphasizes that there is a dire need to understand the goals or the objectives of the interviewer. The strength of this research is based on Rapleyâ€℠¢s tendency to use real interviews in order to explain his point with reference to transcription thus, improving on the validly of the research. The use of other research findings in comparison with his work is a clear indication of a thoroughly researched work and thus a positive pointer to his research. The major limiting factors in this research are the use of secondary data and the lack of an explanation as to the criteria used to sample the data.Advertising We will write a custom essay sample on Transcription of interviews as a major challenge in the research process specifically for you for only $16.05 $11/page Learn More Mclellan, Macqueen and Neidig argument on data preparation and transcription On another similar research conducted by Mclellan, Macqueen and Neidig in 2003 and titled â€Å"Beyond the qualitative interview: data preparation and transcription†, the researchers strive to highlight the importance of data management. In their findings, the researchers acknowledge that while analysing interviews, it is important for a researcher to identify whether the transcription analysis best presents their arguments as compared to field notes acquired by the interviewer. They therefore recommend that the nature and intensity of the transcription process employed should be consistent with the nature and intensity of the analysis required (Mclellan, Macqueen Neidig 2003). The strengths of this research lie in the ability of the researchers to cover the step by step process of data transcription protocol and providing the rational and supporting arguments from other research findings on the importance and actualization of the various stages. Some of the limitations of this research include the researcher’s tendency to relay on other research findings to explain their arguments rather than employing the use of primary data. Applications of Rapley’s and Mclellan, Macqueen and Neidig findings Both studies ha ve furthered our understanding of transcription as a major challenge in qualitative data analysis. Rapley study has helped us to understand that it is important to comprehend the context under which a particular interview was conducted in order to conduct a conclusive transcription. On the other hand, Mclellan, Macqueen and Neidig research has helped us to understand the importance of accessing the level of analysis required in order to ensure consistency between the transcription processes and the intended level of analysis.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Mclellan, E, Macqueen, M Neidig L 2003, ‘Beyond the qualitative interview: data preparation and transcription’, Sage publications, vol. 15, no.1, pp. 63-84. Rapley, J 2001, ‘Was that Infinity or Affinity? Applying Insights from Transcription Studies to Qualitative Research Transcription’, Sage Publications, vol. 1, no.3, pp. 303-323. Ross, J 2010, ‘Was that Infinity or Affinity? Applying Insights from Transcription Studies to Qualitative Research Transcription’, Journal of Qualitative Social Research, vol.11, no.2, art. 2. This essay on Transcription of interviews as a major challenge in the research process was written and submitted by user Abr1l to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

10 New Years Resolutions for College Students

10 New Years Resolutions for College Students While New Years Eve often brings a party, the new year itself often brings great hopes for change and growth. If youre a college student, the new year presents the perfect time to set some resolutions that can help make your academic year more positive, productive, and enjoyable.   Good New Years resolutions, of course, are not just those that address the things in your life youd like to change or improve upon; they also are realistic enough that youre more likely than not to stick with them. Get (a Specific Number) of Hours of  Sleep per Night Being specific about your goals for the new year; for example, get at least 6 hours of sleep a night instead of getting more sleep. Making your resolutions as specific as possible makes them more tangible and easier to achieve. And while college life is hard and often sleep deprived, making sure you get enough sleep each night is critical to your long-term success (and health!) in school. Get (a Specific Amount) of Exercise  Each Week ​While finding time to exercise in college- even for 30 minutes- can seem impossible for many students, its important to try to incorporate physical activity into your college life routine. After all, those little 30 minutes at the gym can give you more energy throughout the day (and week). Make sure your goal is specific, however; instead of go to the gym, make a resolution to work out for 30 minutes at least 4 times a week, join an intramural sports team, or work out 4 times a week with a work-out partner. Eat Healthier at Each Meal College life is notorious for its unhealthy food options: greasy dining hall food, bad delivery, ramen noodles, and pizza everywhere. Make a goal to add at least something healthy at each meal, like at least one serving of fruits or vegetables. Or cut out (or at least down) on your soda intake. Or switch to diet soda. Or cut down on your caffeine intake, for example, so that youll sleep better at night. No matter what you add or switch, doing little changes every time you eat can lead to big differences. Cut Down on Your Cocurricular Involvement Many students are involved in all kinds of clubs, activities, and teams that meet regularly on campus. And while this cocurricular involvement can be good, it also can be detrimental to your academics. If you need more time, are struggling in your classes, or just overall feel overwhelmed, consider cutting down on your cocurricular involvement. You might be surprised at how much better you feel with an extra hour or two a week. Try Something New or Step Out of Your Comfort Zone at Least Once per Month Chances are, there are things happening on your campus 24/7. And many of them are on topics or involve activities that youre not at all familiar with. Challenge yourself a little to try something totally new at least once a month. Attend a lecture on a topic you know nothing or very little about; go to a cultural event youve never heard of before; volunteer to help with a cause you know you should learn more about but just never looked into. You might be surprised at how much you enjoy yourself! Dont Use a Credit Card for Things You Want- Only Use It for Things You Need The last thing you want in college is to be saddled with credit card debt and the accompanying monthly payment youre required to make. Be very strict about your credit card use and only use it when its absolutely necessary for things you need. (For example, you need books for your classes. But you dont necessarily need- although you might want- those expensive new sneakers when the ones you have can last another few months.) Finish Your Papers at Least One Day in Advance This may sound completely unrealistic and idealistic, but if you look back at your time in school, when have you been the most stressed? Some of the highest-stress parts of the semester come when major papers and projects are due. And planning to do something the night before is, quite literally, planning to procrastinate. So why not plan instead to finish a little early so you can get some sleep, not be as stressed, and- most likely- turn in a better assignment? Volunteer at Least Once a Week Its super easy to get caught up in the little bubble that is your school. Stress over papers, the lack of sleep, and frustration with everything from friends to finances can quickly consume both your mind and spirit. Volunteering, on the other hand, offers you a chance to give back while also helping you keep things in perspective. Added bonus: Youll feel awesome afterward! Take a Leadership  Position on Campus Things may become a little too routine for you during your time in school (especially during the Sophomore Slump). You go to class, go to a few meetings, maybe work your on-campus job, and then ... do it all over again. Aiming for a leadership position, like being an RA or on the executive board of a club, can help challenge your brain in new and exciting ways. Spend Time With People Outside of Your College Friends Granted, this may need to be done electronically, but its important. Spend time Skyping with your best friend from high school; let yourself chat online with people who arent at your school; call your siblings every once in a while to check in and hear about things back home. While your college life may be all-consuming now, it will be over before you know it ... and the relationships youve kept with the non-college people in your life will be important once youre officially a college graduate.

Work experince Essay Example | Topics and Well Written Essays - 1250 words

Work experince - Essay Example I am looking forward to working with you in training new staff on calibration of meters, periodic maintenance of the machines and other duties such as meter assembly and loading. I am self driven, quick learner, and team player and can work in challenging environments. This vacancy will provide me with a good opportunity to apply my academic knowledge, skills and vast experience serving your clients. If accorded this opportunity, I promise to meet and exceed your performance set targets. Attached herewith is a copy of my curriculum vitae and testimonials of my academic and professional qualifications. I am highly committed, confident, self starter and visionary person excited by  challenges and proactive team player who can work with minimal or no supervision. I  possess good personality and excellent communication and leadership skills. RPL is a useful process, which helps the learner to acknowledge previous study, working experience and life which match the learning outcomes. There are two types of electric meters which are single-phase meter that is mainly used in homes and Althea Ni type which is a three-phase meter that is mainly used in industrial plants. The co0unter is important as it measures the legal and calibrates the relationship between institution’s power and other counters. The main parts of the counter include the CD-aluminum, permanent magnet; file the heart of the current, rotate adjustment lever, caliber number, small caliber loads, and heart of tension file (Anand 49). The internal structure of a number will consist of the following parts which are range torque (1), rotor (2), bearing (3), registrar (4) and media settings (5). The torque consists pf two parts which are group difference of tension which has the file and heart of iron which are large files with insulated wire varnishing and the current flowing

Managing Information and Technology in Samsung Electronics Case Study

Managing Information and Technology in Samsung Electronics - Case Study Example This helps develop strategic information systems, which support the competitive position as well as strategies for the enterprise. The various information systems like the TPS, MIS and DSS help organizations gain competitive advantage, decrease competitive disadvantage and meet strategic objectives for the enterprise (Stair & Reynolds, 2014; Khosrow-Pour, 2006). Michael Porter shows that a firm is capable of having long-term success once the business successfully creates strategies for confronting the five competitive forces which shape the structure of competition within an industry. It is possible to develop various competitive strategies to assist a business to confront the five competitive forces. This can be achieved through knowledge presented to business professionals by information systems that include the main forms of IS. Information systems can provide knowledge regarding strategies on cost leadership, differentiation, innovation, growth and even alliance (KhadraouI & Herr mann, 2007; Heijden, 2009). Just over a decade ago, In 1993 Korea’s Samsung launched an initiative with the goal of rising to the ranks of global leading companies. From that time onwards, the company worked hard in refining its business focus and even alter the prevailing businesses strategies to achieve the ambition. Today Samsung is among the finest global corporations in terms of sales and earnings as well as innovative technological design. The company’s earnings and sales performance have surprised the world. As one of the planet’s largest makers of memory chips, Samsung creates many digital consumer gadgets, appliances, semiconductors, and even telecommunications devices. Since the 1993 initiative, Samsung electronics invested heavily in establishing its presence as an international iconic brand and manufacturer (Lee, 2006).

Criminal Trends Essay Example for Free

Criminal Trends Essay There is no question that crime has had and continues to hinder society. The criminal justice system is an intricate part of society and is essential that this system remains capable of adequately dealing with the latest crime trends. It was the establishment of the consistency with the Social Commission that the number or crimes should become a priority so that the facts and statistics developed can be readily available for use. When the first crimes were recorded over 60 years ago there findings showed crime trends in larceny, physical assaults, and homicide. As time progressed into today the studies conducted show an increase and broader concept to include organized crime from the mafias, organized crime involving gangs, trafficking of illegal drugs, and the illegal trafficking of humans. The interface between components of the criminal justice system and criminal justice connections with surrounding society is always changing. There are many components that affect society and criminal justice system. Components such as the increase of juvenile crimes, gun control, technology, and legalization of drugs, terrorism, and the list can continue. The two main components that have the largest effect from society to the criminal justice system are going to the increasing advancement of technology and the newly risen debate of gun control. These two components have the largest impact on society and the criminal justice system. Past trends that affected the criminal justice system: Society and the criminal justice system had their share of crime during the past. The crime that was handled during this time was difficult as it is today when something new occurs and has to be handled. Years ago there was not the forensics capabilities or the technology that we have today to solve murders and other crimes. The technological devices and advances that are available today were not present; therefore, requiring society and the criminal justice system do the best they each could do. The criminal justice system and its many agencies did not have bullet proof vests, GPS search systems, DNA/forensics, computers, Internet, biometric imagery, database information centers, telephones, walkie-talkies, and the list continues. Depending on how deep in the past things is observed or studied the criminal justice system and society had a different relationship than what is found today between the two. Society was not as quick to get involved with matters that did not concern them or their families; however, society had more of a hardcore respect for the criminal justice system especially, law enforcement. Technology is not the only component that affects the criminal justice system and society, gun laws and rights do so as well. In 1787, under The Bill of Rights in the second amendment was established allowing the American citizens to the â€Å"right to keep and bear arms† (Lee, 2012). Gun Control issues that are prevalent today were not seen as issues in the past and possibly could be seen differently in the future. There has been laws and policies created in the past that if they were not established the impact would be horrible for today’s criminal justice system. The list below complies to the past circumstances with gun control to make what society and the criminal justice system has developed recently. 1934 The National Firearms Act was established to help maintain, control, and tax firearms used during the prohibition era (Lee, 2012). * 1938 The Federal Firearms Act was established to begin the process of record keeping and acquiring a licensing for sellers (Lee, 2012). * 1968 The Gun Control Act was established to prohibit anyone from purchasing a long gun through the postal service, prohibits convicted felons, drug users, and the mental ill from obtaining the right to carry a firearm (Lee, 2012). 1990 The Crime Control Act was created to make certain areas gun-free zones, such locations that of a school area (Lee, 2012). The fact that these actions created and maintain from the past a foundation that we use today when dealing with any form of gun violence or gun requirement. In past people could carry a gun inside facilities, own whatever make or model that was present at the time, children knew how to shoot, children could carry a gun (western days); however, with the incidents that occurred developed the impact that we carry on today in society. The truth behind every act or law there is a reason to why it was created, established, and enforced. Recent and present trends that affecting the criminal justice system: According to Cetron and Davis, â€Å"the exponential rate at which technology is changing directly affecting policing today. While it offers new tools for officers, it is also providing extremely lucratively and easy means of criminal activity. † The criminal justice system and citizens are both affected by this change. Technology has progressed so rapidly over the past decade alone that criminals are committing crimes internationally, and this is making the job of law enforcement agencies even more difficult, more time consuming, and more dangerous. The criminal justice system does still have corruption from different agencies, especially the law enforcement. Today, technological advancements, and crime control relate to investigator and investigations may not significantly decrease violent crimes, only time will tell if technology advancements are hindering the criminal justice system and the privacy that Americans so desire nowadays (Muraskin, 2009). One of the most important technological creations used today is smartphones. Smartphones are equipped with cameras to take live and still shots, voice recordings, application downloads, file storage, area to link other equipment into the phone, and the list continues. The second most important technological device that has been created and used today by society and members of the criminal justice system with the different agencies is The Global Positioning System or GPS. The second trend that has taken toll recently with society and the criminal justice system and its many agencies is gun control. The horrible incident that occurred at Sandy Hook elementary school where innocent children lost their lives started a national conversation on the revision of gun control policies and acts presently in effect (Greathouse, 2013). Issues such as assault weapons bans, ammunition access, deterring the use of guns by criminals and the potentially violent, and the influence of violent media are in question because of this horrible attack. The role of law enforcement and the courts in reducing further incidents of gun violence has also been at the forefront of the h\gun violence discussion. There have been efforts to impose harsher sentences for gun crimes, producing stark difference in the federal versus state or local penalties in some areas† (Goldberger, 2008). Society has mixed emotions of the possible increments that could affect their ability to maintain their second amendment right. The main argument with most individuals in society is that guns don’t kill people, but people kill people. The possibility of divided society is strong if society loses their rights to â€Å"bear arms†, and on the other hand member of the criminal justice system who are also a part of society when off duty will have to handle the aspect of a â€Å"twin edged sword. † Future trends that will affect the criminal justice system: Attorney General Eric Holder stated, â€Å"The globalization of criminal networks and advances in technology have made international criminal organizations a significant threat to the safety and security of our nation. Preparing for the future in the criminal justice system with its many agencies and society is a hit and miss. The technology possibilities are endless. The new crimes that can occur or the possibility of terrorism happening again in this country are always strong. According to Nancy M. Ritter, â€Å" There is no question that terrorism, the growth of multicultural populations, massive migration, upheavals in age composition demographics, technological developments, and globalization in the future will affect the criminal justice system† (Ritter, 2004). Society is ever changing with the flow of the economy and the different cultures and nationalities that are present. It is a fact that we cannot control what has happened in the past, but we do have some control on what happens in the future. Society and the criminal justice system with its many agencies needs to develop an understanding and a respect for each other immediately so that when situations occur that no one in particular is involved respect for the decision and outcome are acceptable. Value of the criminal justice system in a changing society: People of society want to feel safe in our communities no matter where we are or what we are doing. There should not by any shape or form of reasoning to why individuals should not feel safe within their own homes, communities, and neighborhoods. People should be able to arise every day without having to look around and make sure if it is safe to leave their domain. Individuals should be able to walk down the street without having to look constantly over his or her shoulders in fear of harm. The relationship between the criminal justice system and society is not a complex relationship. Society is involved in many steps, policies, and procedures within the criminal justice system. Society helps with the elections of officials and also has a possible role in law making. Individuals from society help in the courtroom proceedings as well as they are members of a jury. According to Muraskin and Roberts, who states that â€Å"society is a part of the criminal justice system and its protocol such as the prevention of crime, policy making, and witnesses during court cases and jury members during courtroom proceedings. The criminal justice system is establish with law enforcement help enforce the laws of the â€Å"land† and protect the individuals in society. Society and the criminal justice system has had their differences that changed the perception and amount of respect some individuals had toward the system, but strive forward the past has to be let gone. Soceity and the criminal justice system has to work to work together to maintain a safe and stable living en vironment for everyone. The value of the criminal justice system in a changing society is irrefutable. Society would be nowhere if there was not a crimirnal justice system. If the criminals justice system did not exist, and this country would be taken over by organized crime, terrorst groups, by drugs, identity theft, prostitution, human trafficking, and the list continues. The system gives society their rights, what keeps them safe and what upholds the law. Our societies are changing daily with the increasing illegal immigrants who are located within our borders. The increaseing amount of illegal immigrants develops differences in races, cultures, beliefs, and ideology. The crimnal justice system keeps many of these things from taking over our nation and witout them there is no hope. â€Å"Predictions and visions of the furture are makred by challegnges, expectatons, advaced preparedness, and techological developments. Crminal justice professionals are encountering enormous challenes and organizational changes, Whether or not the technologically advnaced changes in criminal justice investgations and crime control will contnue to significantly reduce violent crime rates remains to be seen. But, technological and social developments as well as policy changes offer much promises for the future† (Muraskin, 2009). Conclusion: The crimes that society has had to contend within the past still hinder the criminal justice system along with the new elements of crime. Crime trends are extending beyond the border of the United States and are a challenge globally. Cybercrimes are on the rise as society becomes more dependent upon electronic data gadgets and the Internet. The criminal justice system of today is believed by many not to be capable of remaining effective without change. The current methods of dealing with criminals and their crimes are ineffective toward the current crime trends. This will require changes in the way the grand jury operates on an everyday basis. The most practical effective method for the grand jury would be to meet and discuss current crimes and punishments without an authoritarian disposition. The ongoing fact is that the criminal justice system has and will contour to change. Criminal will come up with new and clever ways to commit their crimes and the criminal justice system has to come up with ways to combat these advancements. Society will always have criminals therefore making the constant need for the criminal justice system and all the agencies involved. The criminal justice system will always be an ever evolving field within society. Society changes on a regular basis and with change from within society develops the technological needs are established. In other words, as society changes the needs that it takes to be more productive is altered to fit the present situation. The barriers that come along can affect how the criminal justice system interprets on how to control and maintain the situation. The fundamental basis of the criminal justice system is to protect and serve the community. The criminal justice system has to stay ahead of the game, especially the changes that occur in society. Crime trends may not last; therefore, receiving a fundamental explanation of how long crime trends will last is anyone’s guess because different trends have no set time frame to how long they are going last. Trends whether what nature they are come and go and other develop in another ones place. Changes over time in crime trends and patterns have significant consequences, which affect the criminal justice system as well as to the essential departments because if one were to look at â€Å"such areas as health, housing, and employment consistent trends ad patterns emerge, whereas America lacks the information and comprehensive research on crime trends† (Goldberger, 2008).

Determining if Bagasse Contributes to Belize Electricity Resource :: Renewable Energy Environment Essays Papers

Determining if Bagasse Contributes to Belize Electricity Resource Graphics Missing Boyle states that â€Å"Bioenergy is the general term for energy derived from materials such as wood, straw, or animal waste, which were once living material†(p 106). The energy stored in a living organism even when it’s dead is known as biofuel. This fuel is capable of producing energy. A biomass used for creating bioenergy in Belize is bagasse. The bagasse that is produced in Belize is created by the Belize Sugar Industries. Agriculture is the backbone of the Belizean economy, and one of the most important crops is sugar cane. â€Å"In 1994 there were 2,165 cane farmers cultivating sugar cane in Belize, most in small farms in the Orange Walk and Corozal districts. This paper provides the reader with a brief insight on the sources of Belize’s electricity. Boyle states that â€Å"Increased recovery of wastes, combined with improved efficiency of conversion to electricity, could result in up to fifty GW of generating capacity from the sugar industry world wide† (p 119). Bagasse is the biomass remaining after sugar cane stalks are crushed to extract their juice. It is made up of fifty percent of fiber, forty-eight percent moisture, and two percent of sugar. The web encyclopedia states that â€Å"a sugar factory produces nearly thirty percent of bagasse out of its total crushing† (Wikipedia.org). Bagasse is often used as a primary fuel source for sugar mills, when burned in quantity; it produces sufficient heat energy to supply all the needs of a typical sugar mill, with energy to spare. Boyle states â€Å"The total energy content of the annual residues of the world’s two main crops, sugar and rice, is estimated as about 18Ej- similar to the total for temperate crops† (p 119). In Belize sugar cane and rice are two of the crops that produce capital for the country. However, Belize is still having a problem supplying its residents with a steady flow of electricity. The electrical power receive goes on an off from time to time. â€Å"During the dry season Mexico supplies more than fifty percent of Belize’s electricity† (Belize Electricity Limited). The rest of the electricity is produces through diesel generators and the dams. The dam’s supplies should produce about thirty percent of the electricity needed. When Mexico is in need of electricity they cut the electricity that they sell Belize and use it.

Marketing strategy of the organisation

In order for us to understand any administration we have to either cognize about or make some research on it. So in this assignment I have chosen an administration. The administration I am making my assignment on is Polyflor South Africa. The administration will be described, including their products/services and their clients. In order to understand the administration we need to carry on a SWOT analysis, besides looking at barriers. If we have all the needed information from above we will understand the administration better and can get down with the selling program.Question 1The administration I am traveling to depict is Polyflor Gross saless Africa otherwise known as Polyflor South Africa. Polyflor S.A is an industrial flooring company. The South African subdivision was established in 2004 by Denver Coleman and Sheila Coleman. The administration really originates from the United Kingdom where the first Branch of was established in Manchester.Polyflor is all over the universe, they have subdivisions all over the universe. There are subdivisions all over Europe, Asia, North America and Australia. So they are fundamentally on every continent. Polyflor Manchester is the chief caput office. Polyflor S.A is a household concern, where they all work together. The administration believes strongly in â€Å" Team Work † . And is all about profiting the consumer.Polyflor S.A has a figure of different merchandises. All their merchandises are heavy responsibility, industrial merchandises. They do chiefly shocking but they got some other merchandises that is non flooring, it ‘s really got to make with plumbing.Their chief merchandise is heavy responsibility, industrial vinyl flooring. Another merchandise of theirs is industrial meshing gum elastic tiles. They besides do wooden block mosaics. The merchandise that is non shocking related that is comparatively new at Polyflor S.A is specialized industrial drains. As you can see all their merchandises are industrial merchandises so they meant to be used in topographic points where the merchandises will be introduced to a batch of wear and tear. You will happen their merchandises in mills, large edifices etc. The vinyl flooring can really be seen chiefly in infirmaries and in many of the luxury coach line drives. The merchandises are non truly used in a private capacity. Polyflor does n't acquire their merchandises from merely one topographic point, their merchandises come all over the universe. Their vinyl shocking comes from the United Kingdom, from Manchester. That ‘s the majority of their merchandises they do. The specialised drains are imported from Germany. They do hold a local manufactured merchandise and that is the meshing gum elastic tiles that they really get from down the route from them. They do n't truly supply a service as they sell shocking and other merchandises, but they do hold support systems where they will the aid at anytime. They ever there for their clients. They besides got a station sale service where they will help refering their merchandises. If a client is necessitating aid or general aid refering their merchandises, the employees of Polyflor S.A will ever be at that place to assist every bit much as they can.For these types of merchandises there is non a immense mark market, as these merchandises are non used in a personal and private capacity. They are used in a industrial capacity, intending mills, infirmaries and so on. Polyflor S.A does non put in the shocking they sell their merchandises to the administrations who install it.So Polyflor ‘s has non got an limitless sum of clients, but they do hold a big client base. Which the bulk of them are regular, on traveling purchasers of their merchandises. Basically, Polyflor merely sells to shockin g contractors. Polyflor is non allowed to put in their flooring. So other shocking companies who do besides sell flooring and put in it. Purchase from Polyflor. Some of the chief flooring contractors that are regular clients are Peter Bates, Turner Piercing, Kevin Bates, Albert Carpets and many others.Question 2Looking at assorted administrations we need to understand them more. We can make this by carry oning a SWOT analysis. Basically a SWOT analysis is structuring of information, which is collected from the internal and external environment. It gives us a theoretical account in order to get down the selling planning procedure. Shows us the strengths, failings, chances and menaces of the administration. Cloete ( 2010,21 ) So the SWOT analysis of Polyflor is:Strengths:They are a recognized administration, good known in the flooring trade.They are known for holding the best quality merchandises.They are an international administration, so they are recognised all over the universe.Polyflor has one of the best proficient backgrounds in the flooring trade.They are a household concern so the squad of employees work truly expeditiously and good together.Keeping up in the new manner tendencies of today with their new designs on the flooring.They are a really environmentally friendly company.Failings:Finding reps that know about shocking who will be able to sell their merchandises.Finding employees who are able to work with the merchandises and know about flooring.Not holding plenty South African manufactured merchandises.Geting bulk merchandises from abroad states, people need to acquire the merchandises and start assorted occupations utilizing Polyflor ‘s merchandises but they cant because Polyflor has non received the merchandises due to detain being imported from abroad.Opportunities:The manner tendencies are altering all the clip, so Polyflor can hold new manner tendencies in the designs of their flooring.Most people and companies are going â€Å" Green † , so they want to utilize more environmentally friendly merchandises. So Polyflor can sell environmentally friendly merchandises and present new â€Å" Green † merchandises.Besides they could sell more locally produced goods, .Polyflor could non merely merely sell to shocking contractors for industrial usage, but besides opening up a new market for people to utilize it in a private capacity.Menaces:Of class their chief menace is competition ; there are other shocking companies besides Polyflor. So they have to invariably maintain happening ways to remain on top and maintaining competitory advantage.Another menace would be that most merchandises come from other international states, which sometimes the merchandis es are n't delivered in clip. So clients could travel looking other topographic points.Besides coming from abroad, the monetary value of the merchandises could alter easy, due to currency, revenue enhancements, import and export responsibilities.All of these facets can hold deductions on the selling scheme of the administration. Therefore it is of import to make this analysis.